Stockland partnered with VANDAL to offer a new customer experience at Stockland retail centres across
NSW & Queensland these past school holidays.
VANDAL 's award winning retail platforms activate retail centres and precincts with a unique & innovative
approach to customer engagement, retail activation, loyalty, rewards and #amification. All with
Aimed at the whole family, the Magic Tea Party 'FIND, SCAN, WIN' activation allows customers to use
their mobile phone to explore a Stockland centre and find 5 magic, hidden objects. Collect them all to
enter a prize draw for your chance to win!
Customers respond positively to engaging retail experiences. This #interactive experience is a great
example of how playing a game offers an innovative retail loyalty platform to shoppers.
Stockland’s gamification experience harnesses the use of mobile phones to improve retail engagement by
means of an innovative and fun treasure-hunt game.
● Creative Director / Strategist: Emile Rademeyer
● Executive Producer: Cyril De Baecque
● Producer: Ciara Hehir
● Lead Developer: Sarthak Sachdeva
● Experience Design: Steve Emery
● Senior Marketing Manager: Karlie Gleeson
● Experience and Engagement Manager: Brooke R.
● Experience & Engagement Marketing Manager: Jacqui Buffett
● Regional Marketing Manager: Wendy Mulligan