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Stockland - Find Scan Win

Augmented Reality

Stockland - Find Scan Win

Vandal

vandal.sydney

DESCRIPTION

Stockland partnered with VANDAL to offer a new customer experience at Stockland retail centres across
NSW & Queensland these past school holidays.

VANDAL 's award winning retail platforms activate retail centres and precincts with a unique & innovative
approach to customer engagement, retail activation, loyalty, rewards and #amification. All with
measurable results.

Aimed at the whole family, the Magic Tea Party 'FIND, SCAN, WIN' activation allows customers to use
their mobile phone to explore a Stockland centre and find 5 magic, hidden objects. Collect them all to
enter a prize draw for your chance to win!

Customers respond positively to engaging retail experiences. This #interactive experience is a great
example of how playing a game offers an innovative retail loyalty platform to shoppers.
Stockland’s gamification experience harnesses the use of mobile phones to improve retail engagement by
means of an innovative and fun treasure-hunt game.

Crew

VANDAL

Creative Director / Strategist: Emile Rademeyer

Executive Producer: Cyril De Baecque

Producer: Ciara Hehir

Lead Developer: Sarthak Sachdeva

Experience Design: Steve Emery

Other Crew:

Stockland:

Senior Marketing Manager: Karlie Gleeson

Experience and Engagement Manager: Brooke R.

Experience & Engagement Marketing Manager: Jacqui Buffett

Regional Marketing Manager: Wendy Mulligan