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Transport for NSW + Activate Paramatta

Augmented Reality
Education & Infographics
Live Event Installations

Transport for NSW + Activate Paramatta



As part of Activate Parramatta, a series of interactive art installations featuring Augmented Reality were implemented, a Transport for NSW plan to support local businesses during light rail construction. The Parramatta River foreshore hosted a beach-themed artwork painted on site by artist Keith Stanley.

AtRiverside Theatre, Indigenous artist Geoff Sellman’s work highlights the journeys of eels and connections of people through time, showing how ‘Burramatta’ (the Dharug word for ‘Parramatta’, 'Burra' meaning the Eel Ancestor of Parramatta and 'matta' meaning place) has always been a meeting place for people,

animals and nature alike. Centenary Square gets a little Christmas cheer thanks to a temporary art installation. A captivating Christmas scene will be painted live by Shannon Boyd from November 27 and remain in Centenary
Square until 11 January – a stone’s throw from the fantastic restaurants, take-away shops and cafes of Eat Street.

The large scale artworks feature augmented reality (AR) technology that will come to life with moving parts when viewed through the lens of your smart phone.


Creative Director / Strategist: Emile Rademeyer

EP / Producer: Cyril De Baecque

UX / UI design: Disha Rathod

Lead developer: Sarthak Sachdeva

AR developer: Ben Ferns

Content animators: Pete Nizic and Darrin Hanley

Other Crew:

Transport of NSW/Parramatta Light Rail

Manager Engagement and Business Support: Vanessa Ferreira

Events and Activations: Nicole Andary