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40 Years Rivalry

Education & Infographics

40 Years Rivalry



A rivalry 40 years in the making- decided in 3 games.
The 2020 State of Origin may be running months later than other years, but that hasn’t dampened the
rivalry between NSW and Queensland.

A new campaign from the NRL, R/GA and VANDAL uses 40 years of team data to celebrate a ‘Rivalry
Without Rival’.

Using data from the very first State of Origin to now, R/GA and the NRL highlight the unexpected statistics
of the game, providing fans with a new window into the sport.

The idea for the campaign came following the NRL grand finals and the campaigns surrounding them,
which highlighted the long history of data attached to the sport. The Rivalry Without Rival campaign
shows that the NSW vs Queensland rivalry has, if anything, grown in the last few years and will be at its
most fierce when the event kicks off this week.

R/GA worked closely with the NRL’s internal team and VANDAL, a motion design agency, who managed
the motion design and production of the film. Kieran Antill, ECD of R/GA Australia said the campaign
looks at more than the wins and the losses.



Senior Designer: Darrin Hanley

Producer: Michaela Fenton

Editor: Mariah Dunn

Other Crew:


Head of Marketing: Peter Jarmain

Snr Marketing Manager: Courtney Mace

Marketing Manager: Taryn Tyler

R/GA Australia

Snr Copywriter: Jonathon Shannon

Snr Art Dir: Bede Gannon, Peter Majarich

Visual Designer: Tom Twiby, Ben Spooner

Strategy Director: Mitch Incoll

Snr Content Producer: Kyle Belcher

Snr Account Dir: Ranjan Kumar