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Nissan Brand Film

Commercials - VFX

Nissan Brand Film

Smoke & Mirrors, a Tag Company


To develop a cut through brand campaign for Nissan to introduce their new logo and brand identity focused around the brand positioning "Dare the impossible, until it's not", promoting a bold new digital-first direction for the brand. Using CGI and animation to bring to life human stories that inspire and reinforce Nissan's new "Dare the Impossible" motto. Our aim was to help give the brand a new attitude, look and feel that was truly authentic and unique to the Nissan brand. The campaign was launched first in four key markets across the region - Thailand, Indonesia, the Philippines and Australia. The film was a huge success regionally and racked up 140m views in the first two weeks alone.