In partnership with our client, The Together Society & Surf Life Saving Foundation have released a new campaign '20, 50,70', which leverages the psychology of fundraising and donor behaviour for this years' Tax Appeal.
The animated campaign draws strongly on the similarity between the colours of the iconic surf lifesaving patrol flags and the Australian 20 and 50 dollar notes.
The NFP fundraising landscape has changed dramatically over COVID. All the shopping centre volunteers have gone and competition for the donation dollar is even more hotly contested, especially in the digital environment. This campaign gives the general public a number of easy, pre-defined donation options and legitimises that relatively small amounts can go a long way!
Ben Ying The Together Society
Maya, Nuke, Redshift