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RAC Insurance + We See What You See - Home

Commercials - Animation

RAC Insurance + We See What You See - Home



When it comes to the items RAC insure, beauty is in the eye of the (policy) beholder. RAC has launched a
new campaign to show locals that they understand the priceless relationship members have with their

The campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique
relationship a family has with their insured items – from imagining their home as a castle, to seeing their
car as a hovering adventure machine.




Creative Director: Richard Swan

Executive Producer: Anna Greensmith

VFX Supervisor, CG lead: Mick Watson

CGI Artists: Mick Watson, Robo Dinnerville, Nick Kaloterakis

Flame Composite: Kent Smith

Grade: Billy Wychgel

Sound Design, Final Mix: Nigel Crowley

Voice Over: Cue Sound

Other Crew:


Manager, Marketing Communications: Simone Woodward

Marketing Communications Manager: Katy Lucas

Digital Marketing Communications Manager: Melanie D’ Rozario

Digital Marketing Coordinator: Shauni Giles

Marketing Coordinator: Zoe Adenan

Marketing Coordinator: Emily Jones

Wunderman Thompson

Creative Director: Joe Hawkins