What if packaging were made to be played with rather than just throwing it away? Introducing Samsung’s “Small World”- the make-it-yourself cardboard collection that gives packaging a second life by transforming it into imaginative, fun creations that everyone can explore.
The 30” film, with a fully animated sequence, brings to life the cardboard designs by artist AJ Smith of Papersmith Studio. The versatility of the material is shown as the packaging creations unfold out to build a 'small world' before the viewers’ eyes. The campaign blurs the line between the real-world cardboard designs and their 3D animated counterparts, sparking the viewer’s imagination.
The entire production process was managed by Glassworks, from developing the CGI world to capturing the live action and still photography.
VFX crew Animators:
PRODUCTION CO.: Glassworks Creative Studio
POST PRODUCTION / VFX: Glassworks
Lead 3D Artists: Rüdiger Kalterhäuser, Darren Macpherson
3D Artists: Jef Fleurkens, Lina Ozolina, Stephan Haidacher, Tim Borgmann, Gunter Freese, Alex Doss, André de Villiers
Lead 2D Artist: Kyle Obley
Designer: Hugo Rodríguez Rodríguez
Editor: Ben Putland
Colourist: Scott Harris
Colour Assist: Leonardo Grassi
MCR: Andy Kidd, Leonardo Grassi
BTS: Leonardo Grassi
Chief Operating Officer: Chris Kiser
Head of Production: Belén Palos
Producer: Rebecca Johnson
Coordinator: Patrick Armstrong
AGENCY: Daniel J. Edelman, Inc.
DIRECTORS: AJ Smith, Camille Herren