Our brief was to design a mascot for PPCBank to help them engage with their consumers and develop a series of TVCs to introduce their services to their customers. We took inspiration from Judge Rabbit, a popular creature from Khmer folklore. It was quickly decided our character would be a rabbit named Sophea. She was designed to be smart, confident and successful, while also being friendly, cute and engaging. The film has been a great success running on air and online, whilst Sophea the character is also appearing on Facebook, in a physical calendar and across many types of media. The client has already commissioned us to work on a follow up TVC using Sophea.