Jaguar teamed up with Framestore and multi award-winning director William Bartlett to produce a collection of six almost entirely CG films to showcase the F-TYPE sports car.
The social media-led films place the new Jaguar F-TYPE in a completely CG studio environment with LED screens that play out different scenarios to highlight its features; racing alongside galloping horses, leaping off a ski jumper or showing off its handling on a Hot Wheels track. The visuals of the film were done completely with CG and a few live action elements were added to enhance the films’ visuals, and bring the creative to life.
Director: William Bartlett
CG supervisor: Mathias Cadyck
Compositors: Christian Baker, Matthew Thomas, Reece McFarlane, John Peck
CG: Henrique Campanha, Adam Chabane, Amanda Johnstone-Batt, Alicia Saleh, Alice Roseberry-Haynes, Omar Jason, Michael John, Stephen Moroz, Adam Smith, Erik Weaver-Pronk, Paola Santoro, Nacho Del Hierro, Ed Mykolaitis, Timothee Maron
Paint & Roto: Grzegorz Zolnowski
Flame: Darran Nicholson Producer: Sian Jenkins
Production Coordinator: Emma Hughes