CATEGORY: Commercials - VFX
From aliens and adventure to wild west outlaws, Toyota brought the adventure to this year’s Big Game to spotlight the all-new 2020 Toyota Highlander, with the help of VFX by Alt.
In the spot, titled “Heroes”, actress Cobie Smulders is behind the wheel of the powerful SUV in the role of action hero and mother, as she rescues a cast of characters in familiar movie moments.
The spot was created by Toyota’s agency of record, Saatchi & Saatchi, with production company Ruffian.
VFX Crew Animators:
VFX Supervisor – Dave Edwards / Colin Renshaw
Head of VFX – Andrew Hellen
Head of 3D – Nick Angus
Head of 2D – Matthew Chance
Animation/CG Leads – Chris Rentoul / Jordan McInnes
Agency: Saatchi & Saatchi LA
Chief Creative Officer: Jason Schragger
Executive Creative Director: John Payne
Creative Director: Matt Davis
Creative Director: Mark Carolan
PRODUCTION COMPANY: Ruffian
FOUNDER/EXECUTIVE PRODUCER: Robert Herman
HEAD OF PRODUCTION: Sheila Eisenstein
LINE PRODUCER: Nick Landon
DIRECTOR: Tim Bullock
DIRECTOR OF PHOTOGRAPHY: Trent Opalach
EDITING COMPANY: Exile
EDITOR: Connor O'Neil
MAYA, HOUDINI, FLAME, NUKE, NUKE STUDIO