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Commercials Animation

TK Maxx - Lil Goat



TK Maxx has today launched its 2020 Christmas campaign, acknowledging the year we’ve had and shining a spotlight on the tender and joyful act of making everyone feel special this Christmas.

Created by Wieden+Kennedy London and directed by Matthijs van Heijningen, the spot follows 'Lil’ Goat' strutting across the snowy landscape to the beat, decked from head-to-toe in an enviably stylish designer outfit.

As she struts, her farmers watch her go by, with Susan questioning Gary, “Did you buy the goat a designer outfit?” Gary, instead of conforming to the stoic farmer type, looks on tenderly with a tear in his eye and replies, replies proudly, “Yes, she’s had such a hard year. She bloomin’ well deserves it if you ask me”.

The ad draws to a close with the jubilant goat sliding freely across the icy terrain, embodying the off-price retailer’s spirited and often humorous nature to deliver an important message - after the year we’ve had, everyone deserves to feel special this Christmas.


VFX Creative Director - Carsten Keller
VFX Supervisor 2D - Kamen Markov
VFX Supervisor 3D - Kiril Mirkov
Animation Director - David Bryan
Head of FX - Selcuk Ergen
CG Team - Will Laban, Radu Ciubotariu, Arnau Gilabert, Chris Welsby, Alessandro Granella, Maximilian Mallmann, Silvia Bartoli, Carl Edlund
2D Team - Svilen Aynadzhiev
CG supervisor - Raju Ganesh S
CG Lead - Prashanth Paramasivam
2D supervisor - Vivekanathan R
Comp Lead - Vivek Gopalrao Tekale
Prep Supervisor - Silambarasan R P
Prep Lead - Ragesh Ramachandran
CG Generalist - Kartik Gupta, Abhinandan Madhu
FX - Ashwath Thiraviam
Asset - Pritesh Kotian, Sandeep B K, Jyoti Prakash Panda, Koustav Bhowmik
Prep - Sreeji Mol C.P.
Comp - Vipin Tripathi     Line producer - Neela Kumuda P
Production coordinator - Sakshi Gaur
Colourist - Philip Hambi
Executive Producer - Louise Unwin   

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