Reliance General Insurance - Live Smart
The creative team at Enormous Mumbai briefed us with a fun character-driven script Branding Reliance’s “tech with heart” Insurance.
Reliance insurance takes prides in it’s smart AI supported, cost effective and smooth 24/7 service.
The film depicts Reliance’s new world wherein it’s friendly tech-with-heart Brobot helps various distressed people overcome life’s challenges with the power of insurance solutions.
The 2 minute film depicts Health, Car, Small Business and Travel insurance scenarios. This narrative required extensive 2D and 3D boarding to create a storyline with the accidents and insurance solutions flowing seamlessly into one and another.
Cirkus set out to 3D animate the characters as designed by Aaron Martinez.
Animation Direction and layout: Juggler Christian Greet
3D Design & Modeling: Aaron Martinez, Wrestler James Turnbull &
Daredevil Chris Lyne
Storyboarding & 2D Animatic: Emma Southey-Ray
Rigging: Richard Maegaki & Daredevil Chris Lyne
Animation: Jester Joon Seok Yoon, Puppet Master Shuo (Tim) Liu, Brett Tunnicliff, Bruno Etchepare
Rendering & Composting: Juggler Christian Greet & Wrestler James Turnbull
Producer: Puteri Raja Ariff
Client: Reliance General InsuranceAgency – Enormous:
Account management team: Sandeep Patwardhan, Tejashree Hardikar and Akansha Sawant
Creative directors: Shubhojit Sengupta and Manna Arnab
Music composer: Gaurab Chatterjee and Subhagata Singha (Rivu) Original music: A.R. Rehm
Maya, After Effects, Photoshop, Substance Painter