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95

Commercials Animation

Reliance General Insurance - Live Smart

Cirkus Productions

www.cirkus.co.nz

DESCRIPTION

The creative team at Enormous Mumbai briefed us with a fun character-driven script Branding Reliance’s “tech with heart” Insurance.
Reliance insurance takes prides in it’s smart AI supported, cost effective and smooth 24/7 service.
The film depicts Reliance’s new world wherein it’s friendly tech-with-heart Brobot helps various distressed people overcome life’s challenges with the power of insurance solutions.

The 2 minute film depicts Health, Car, Small Business and Travel insurance scenarios. This narrative required extensive 2D and 3D boarding to create a storyline with the accidents and insurance solutions flowing seamlessly into one and another.
Cirkus set out to 3D animate the characters as designed by Aaron Martinez.

Crew

Animation Direction and layout: Juggler Christian Greet
3D Design & Modeling: Aaron Martinez, Wrestler James Turnbull &
Daredevil Chris Lyne
Storyboarding & 2D Animatic: Emma Southey-Ray
Rigging: Richard Maegaki & Daredevil Chris Lyne
Animation: Jester Joon Seok Yoon, Puppet Master Shuo (Tim) Liu, Brett Tunnicliff, Bruno Etchepare
Rendering & Composting: Juggler Christian Greet & Wrestler James Turnbull
    
Producer: Puteri Raja Ariff
Client: Reliance General InsuranceAgency – Enormous:
Account management team: Sandeep Patwardhan, Tejashree Hardikar and Akansha Sawant
Creative directors: Shubhojit Sengupta and Manna Arnab
Music composer: Gaurab Chatterjee and Subhagata Singha (Rivu) Original music: A.R. Rehm

 

Maya, After Effects, Photoshop, Substance Painter