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Commercials - Animation

Mount Franklin – Lawrence Legions

Fin Design and Effects


We needed to create a hero who is cute, loveable and can emote readable human emotions while keeping him as a photo-real fish.

We needed to surround him with a charismatic support cast.

We needed to immerse ourselves in the technical side of the job without losing sight of the simple story we had to tell: the tale of a bored fish who strives to reach a cool, refreshing can of Mt Franklin.

And the way we hit all these points is through perfect animation, inspired VFX production techniques and considered, simple story telling.


Stuart White, VFX Supervisor, Fin Design & Effects