aeaf 2017 entries

caterories

aeaf speaker lineup

aartists in motion AEAF Speakers Program

176

Music Video
Commercials - Animation

Don’t be a Tosser – Rage Against the Polystyrene

Paper Moose

papermoose.com

DESCRIPTION

Paper Moose were briefed to expand on the campaign “Don’t be a Tosser”, to now educate the NSW public about the impact of littering on the marine environment.

We needed to tell people to stop littering, as their litter was going into drains, waterways, rivers and eventually the sea, killing sea life and ruining pristine marine environments.

To ensure viewers had an emotional connection (to prompt behaviour change) and understood the impact of their actions, we made sea creatures, the victims of littering, our heroes. Also, to be effective, the campaign needed to be relatable, and not sound like a government directive.
We released a song under the band “Rage Against the Polystyrene”, with an impactful music video, using it across a suite of online ads.
After all, there’s nothing like a power ballad to build an instant emotional connection.

The campaign is still in the early stages and is about to enter a PR phase, but the video has already reached 250,000 organic views (significant for a small population like Australia).
The video has already seen earned media with newspapers and breakfast TV covering the story.

"Rocky the Rockstar Lobster and his marine friends come out of retirement to form a rock supergroup to kick out the tossers."

Crew

Fuzzy Ghost Executive Creative Director: Nick Hunter
Creative Director: Kate Holdsworth
Producer: Michael Funnell
Strategist: Eddie Bennett
Composer: Steve Peach
Art Direction & Animation: Fuzzy Ghost
Sound Engineer: Luke Stacey
Editor: Oliver Traut

Software

After Effects, Premiere Pro