Cat's Pride - Bobby
When agency Cramer-Krasselt wanted to highlight Cat’s Pride ‘Litter for Good’ program, they needed a campaign that not only alluded to the product's benefits in a fun and memorable way but also highlighted the brand’s charitable endeavours.
Facing the current pandemic restrictions a live-action location shoot was ruled out, so The Embassy proposed making the adverts fully CG, allowing for full art direction over every aspect of the spots.
Creative Director - David Casey
VFX Supervisor - Michael Blackbourn
Asset Supervisor - Paul Copeland
Comp Supervisor - Nick Whiteley
Founder / Executive Producer - Winston Helgason
Managing Director / Executive Producer (US) - Kenny Solomon
VFX Producer - Danielle Kinsey
Associate VFX Producer - Annie-Claude Lapierre
CG Artists - Austin Anderson, Dmitri Bajenov, Gueschem Degni, Terry Zengbao Liu, Mike Lowes, Kenneth Polonski, Kim Savory, Wes Lee
Compositors - Marc-Andre Gray, Riley Gray, Carl Granstrom, David Koss
Houdini, Maya, Redshift, Nuke, Premiere, Resolve