aeaf 2017 entries


aeaf speaker lineup

aartists in motion AEAF Speakers Program


Wagamama - Bowl to Soup

CATEGORY: Commercials - Animation

Passion Pictures

A stunning anime-inspired film for wagamama, bringing Japanese style to London
streets. The film brings together a broad range of modern, diverse references and
characters, with each frame existing as a unique illustration inspired by anime art. Aiming to
embody the idea of ‘kaizen’, Director Mads Broni has taken inspiration from his love of
anime and transformed it into something new and unique for wagamama.The ad illustrates
wagamama's soul feeding philosophy with delicious looking food leaving you inspired by the
feeling you get when you eat it...not just the food itself.


Agency: MullenLowe
Executive Partner: Phil Rumbol
Executive Creative Officer: Mark Elwood
Creative: Ben Williams
Creative: Mark Elwood
Group Account Director: Maurice Pfister
Account Manager: Chris Morrogh
Strategist: Becky Geiringer
Producer: Vanessa Hunt
Production Company: Passion Animation Studios
Director: Mads Broni
Art Director: Bruno Ribeiro
EP: Luiza Cruz-Flade
Snr Producer: Elin Tiberg
2D Lead Artist: Jonghyun Jung
Compositing/Grade: Guillaume Le Roux
Sound design: Wave
Lead sound: Martin Leitner
Music company: Thirty Two music
Music producer: Toby Slade-Baker