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289

University of Canberra

Category: Web / Viral

VANDAL

vandal.sydney

DESCRIPTION

VANDAL produced the 2020 brand campaign for the University of Canberra in a close working
relationship with UC’s in-house creative studio which is part of the centralised marketing team. Consisting
of a brand positioning strategy, print and motion, the 2020 campaign came together encompassing
proactive adjustments as COVID affected the messaging and execution throughout the schedule.

VANDAL’s ECD Richard Swan says, “It was an inspiring and insightful process working so tightly within a
client’s inner circle and rolling constantly with the pandemic punches together”. Ashley Zmijewski, UC
Director of Marketing says, “We turned the COVID-19 challenge into an opportunity and were able to
evolve the brand campaign from last year into a messaging and look-and-feel in that is not only right on
the UC branding but also audience centric and highly relevant in this changing time”.

CREW

VANDAL
Creative Director: Emile Rademeyer
Executive Producer: Marie-Celine Merret Wirström
Senior Producer: Amelia Lawson
Senior Designer: Darrin Hanley
Senior Designer: Robo Dinnerville
Director of Technology: Tim Mohr
Creative Technologist: Sarthak Sachdeva
Designer: Emilie Sheehan

Other Crew:
WORLD SQUARE / JLL / ISPT
Snr Marketing Manager: Suzannah Nicholson
Marketing Manager: Jessica McAneney
Curator: Claudia Chan Shaw