Select Sector SPDRs
CATEGORY: Commercials - Animation
For Select Sector SPDRs we've created a simplified and tangible representation of the sectors of the S&P 500 with a variety of beautiful, tactile materials. The landscape comes to life, showing how easy it to shift portfolio weighting from one sector over to another with Select Sector SPDRs. We crafted highly detailed motion design, infusing live-action footage with 3D and 2D animation. In addition to three 30” commercials we also delivered a 15” cut down and various print visuals. How we did it? Two months of pre-production. Two days studio shoot. Four months of post-production. A lot of preparation. Sixty two people involved. Over fifteen hundred concept art sketches. 16,000 keyframes created. 1,265 animated and textured 3D objects. 62 highly detailed animated overlay graphics. Heaps of dedication. And a good helping of fun.
Director: Martijn Hogenkamp
Executive Producer: Marcel Vrieswijk Producer: Thijs Klaassen, Bastiaan Mast, Marcel van der Velden 3D Producer: Rick Franssen
Concept Art: Amanda Nedermeijer, Alexandra Marguerita Look Development: Olivier Ballast 3D Animation: Guido van Gemerden, Cas Prins Modelling: Mats van Reenen, David Mohrmann, Koen de Mol, Olivier Ballast Lighting/Shading/Rendering: Olivier Ballast Compositing: Koen de Mol, Mats van Reenen, Giso Spijkerman TD: Jasper de Vries, Mats van Reenen Graphic Design: Cas Prins, Harold van Velsen Storyboard Artist: Christiaan Vlok Colorist: Barry Clarke Composer: Lennert Busch Sound FX and Mixing: Mauricio d’Orey Voice-over: Nancy Halpin
Credits live-action shoot Director: Martijn Hogenkamp 1st AD: Marcel van der Velden Cinematographer: Lex Brand 1st AC: Luc Brefeld VTR/DIT: Paul Mastoras VFX Supervisor: Rick Franssen Post Supervisor: Cas Prins, Guido van Gemerden Gaffer: Chris Vingerhoets Best Boy: Tim Schram, Stijn Ooms, Wilko van Oosterhout Grip: Antoine Petiet Art Department: Minoek Egberink, Alexandra Mitsiou Actress: Anouska Wink via De Modelfabriek Styling: Steven Dahlberg via Angelique Hoorn Make-up: Ed Tijsen via Angelique Hoorn 1st AD: Marcel van der Velden Executive producer: Marcel Vrieswijk Producer: Bastiaan Mast Credits commissioning agency Creative Director: Carmen Soubriet Creative Director: Philip Byrne Art Director: Loren Osborn Art Director: Blathnaid Conroy Copy Writer: Gina Bruce Producer: Kierston Kamps Client: Select Sector SPDRs Commissioned by: SBA NYC