M&M's Take Home the Fun
CATEGORY: Augmented Reality
Traffik and Chaos Theory
Traffik agency and Chaos Theory designed an immersive and cutting-edge brand activation for Australia's favourite milk chocolate snack. Combining Traffik's creative vision and Chaos Theory's augmented reality expertise, we created M&M's Take Home the Fun: an addictive AR app where players whack the virtual piñata for a chance to win $20,000 prizes. We wanted to encourage players to not only have fun but also stay active through gameplay.
We wanted to bring a globally recognisable and beloved brand to life in AR, we wanted to push the boundaries of marketing and technology to create long lasting engagement. M&M's Take Home the Fun had record breaking number of 49,000 piñata's broken and 521,000 piñata hits in it's 6 week Australian campaign. chaostheorygames.com/work/mms-take-home-the-fun
Management: David Loughnan
UI, Design + 3D: Erik Bernacchi
James Lockrey: Management, Nico King: Creative Direction, Will Bagley: Technology, Ryan Penning: Production, Jessy Robinson: Development, Jennyfer Ong: Art, Gabriella Wilson: Development