Libresse - #WombStories
Category: Commercials - Animation
Framestore provided animation and live action VFX for the latest boundary-smashing campaign for Libresse directed by Nisha Ganatra. Led by Sharon Lock, Framestore’s team animated six sequences each with a different style of animation to bring to life the emotions and unique perspectives of each story within the film.
The animated sequences in the film tell powerful stories that the brand hopes will help to dispel myths, encourage a positive conversation and address the life-changing moments in a woman’s life, from miscarriages and the menopause to endometriosis.
Creative Director Animation: Sharon Lock
Animators: Haein Kim, Carine Khalife, Salla Lehmus at Soja, Roos Mattaar, Kate Isobel Scott at Everyone Agency, Laura Jayne Hodkin at Strange Beast Comp Lead: Tri Do
Compositor: Simon Stoney
Digital Matte Painting: Lee Matthews
Flame: Tim Greenwood
Colourist: Simon Bourne
VFX Producer: Emma Cook
Design Senior Producer: Niamh O’Donohoe
Executive Creative Directors: Nadja Lossgott and Nicholas Hulley
Producer: Edwina Dennison
Director: Nisha Ganatra