aeaf 2017 entries

caterories

aeaf speaker lineup

aartists in motion AEAF Speakers Program

98

Hug Insurance - Have a Hug

Category: Commercials - Animation

Hank Mango

hankmango.com

DESCRIPTION

Hug insurance is a unique product and was happy to do something a little out of the box when it came to a launch TVC. Through a combination of stop motion and 2D cell animation the TVC captured Hug’s tone of voice and had cut through in the often crowded insurance advertising field.

CREW

CD: Dave Cochrane
EP: Michael Saad
Animation: Dave Cochrane, Mat McCosker, Juilan Burgess
Illustration: Hugh Ford
Audio Post: Rumble

Software

AE, Dragonframe, Photoshop, Illustrator, Premiere