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Erste Group - #HannaBumblebee

CATEGORY: Commercials - Animation

Passion Pictures

Directed by Kyra & Constantin, '#HannaBumblee' sees the return of
fuzzy, cute characters at Christmas for Erste Group. In a world where bumblebees have
forgotten how to fly, the tactile animated story shows that the only thing you need to rekindle
a hidden ability is a little bit of friendship. Meet Hanna the Bumblebee as she makes multiple
attempts to learn to fly…without success. She almost gives up until her friend Max shares
some self-belief at Christmas which suddenly makes all the difference. The film is set to a
specially written and recorded lyrical track by Mcasso Music.


VFX crew Animators:
Other Crew:
Client: Erste Group Bank AG
Head of Group Brand Management: Martin Radjaby-Rasset
Group Brand Management: Daniel Ratzenböck, Juraj Flimel
Agency: Jung von Matt/DONAU
CD: Andreas Putz, Mike Nagy
Copywriter: Karin Uebelbacher, Eva Zefferer, Andreas Putz
Art Director: Mike Nagy, Eva Zefferer, Karin Uebelbacher
Account Director: Benedikt Nussbaumer, Katharina Höller
Production: Passion Animation Studios (UK)
Directors: Kyra Buschor & Constantin Paeplow
Animation Director: Ferran Casas, Kyra Busch & Constantin Paeplow
Executive Producer: Debbie Crosscup
Head of Production: Mike Turoff
Producer: Anna Cunnington
CG Coordinator: Suzanne Forward
Head of CG: Jason Nicholas
VFX Supervisor: Dave Walker
CG Supervisor: Stuart Hall
Music: Mcasso Productions (UK)
Composer: Richard Atkinson
Lyrics: Andreas Putz
Sound Design: Tom Martin
Producer: Tom Martin
Vocalist: Chanele McGuinness
Media Agency
Media Agency: Wavemaker, Katharina Merkle
Social Media Agency: Mediabrothers, Stephan Götz
Post Production
Post Production: UNIT
Colour: Denny Cooper
Online: Milo Paterson
Executive Producer: Ian Luxford
Producers: Stephanie Economides, Jo Papayianni