The creative idea of this film came from a verse of poem “Remove all makeups and jewelry, get back to basics”, which was written by Southern Song Dynasty poet Lu You over a thousand years ago. The film conveys a life attitude of abandoning flashy lifestyle and getting back to simplicity. Even living in the bustling world, we choose to stay away from the hustle and seeking tranquility.
The film stimulated the morning mist with 3D visualization technique, it portrayed the building and surrounding landscape covered in the mist with a low contrast & low saturation tone, which provide people an artistic conception of traditional Chinese ink painting.
In addition, the traditional means of artistic expression resonated with the ancient Chinese Philosophy where the creative idea was generated.
CATEGORY: Commercials Animation
Zhijin Sun Executive Producer:Cuimin Zhou
Executive Producer:Yan Jiang
Post Production:Yan Li
Technical Support:Guibing Xu
Assistant Camera:Jujun Zhang
Post Production:Hui Yang
Assistant Camera:Zhichen Tang
Production Assistant:Yucheng Chen
Production Assistant:Liling Gao
3DS MAX,Adobe Premiere