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Fin Design and Effects

China’s leading smartphone brand teamed up with creative agency Goodzilla, production company Black & Cameron, and Fin to create this fantastical four minute spot to promote its R11 S Plus model ahead of Chinese New Year.

The film was shot in studio, with heavy VFX work needed to bring the fully-fledged universe to life. Fin was involved early to determine the ideal size of the planets – striking the perfect balance of big enough to have varied terrain and landmarks for visual interest, but not so big that the characters would be lost.

The CG Team created four distinct planets, each with differing seasons, building a customised effects system to render the wheat, snow, and grass accordingly. Photoscans were done of on set elements in order to help populate the 3D scenes.

The timeline was a huge challenge, but Fin delivered by producing over 100 VFX shots in just over a month.

CATEGORY: Commercials VFX


CG Supervisor
Kosta Lagis
Stuart White  
Comp Supervisor
Justin Bromley
Digital Artist
Richard Betts
Jorden Martin  
Jordan Bamford
Effy Ke
Michael Fu
Segundo Fernandez
Nick Barton
Ted Tsui
Camile Shen
Sam Shi
John Stewart
Garkay Hu
Javier Sanz
Xiaoxu Ran
Mark Serdtse
Shane Brouwer
Mike Thomson
Robert Grbevski
Nathan Wilson
Mikey Brown
Pawel Olas
Tim Streets
Other Crew:  
Executive Producer Alastair Stephen 
Executive Producer Billy Becket   
Producer Haris Kruskic

Producer Ivy Shi