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2C Creative

What do you get when you cross a leading oral health brand with the biggest TV event of the summer? For Crest and Discovery Channel, the answer is one rather unusual trip to the dentist, Shark Week style. In this clever, new brand integration courtesy of long-time collaborating agency 2C Creative (“2C”), a great white shark gets a seat in the dentist’s chair for an unforgettable CG-fueled teeth cleaning. Watch the custom vignette

2C, which has a rich history of producing innovative brand integrations, was tapped by Discovery to give life to a concept written and conceived by Michael Eisenbaum, Vice President, Branded Entertainment at Discovery Channel and Science Channel. The idea involved putting Shark Week and Crest together in a humorous, unique and attention grabbing custom vignette. The agency responded by leaning into a powerful combo of live action and CG to transport a shark into a very “human” scenario to which we all can relate.


CATEGORY: Commercials - Animation


Luis Martinez - Design Director / VFX Supervisor
Dmitri Zavyazkin - 3D Artist / Compositor / Colorist
Andy Fernandez - 3D Artist / Compositor Michael Eisenbaum - Vice President, Branded Entertainment at Discovery Channel & Science Channel
Theresa Sun - Sr. Manager, Ad Sales Marketing Discovery Channel
Nettie Ferrara - Production Manager Discovery Channel
Andrew Little - Director Content Collective Crest Agency
Chris Sloan - Chief Creative Officer 2C Creative
Nikki Coloma - General Manager, Senior Director of Operations 2C Creative
Brian Eloe - Creative Director / Live-Action Director 2C Creative
Chris Volz - Senior Editor 2C Creative
Bob Cobb - Executive Producer Graphics 2C Creative
Ashley Hartford - Technical Operations Manager 2C Creative
Williams Naranjo - Assistant Editor 2C Creative
Chuck Ozeas - Director of Photography
Chris Stoerchle - Line Producer
Greg Jackson - Art Director
Cesar Haliwa - Sound Design


Cinema 4D, Maya, DaVinci, After Effects