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AEAF 2020 Latest Entry

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M&M's Take Home the Fun

M&M's Take Home the Fun CATEGORY: Augmented Reality Chaos Theory chaostheorygames.com Traffik agency and Chaos Theory designed an immersive and cutting-edge brand activation for Australia's favourite milk chocolate snack. Combining Traffik's creative vision and Chaos Theory's augmented reality expertise, we created M&M's Take Home the Fun: an addictive AR app where players whack the virtual piñata for a chance to win $20,000 prizes. We wanted to encourage players to not only have fun but also…