In another massive collaboration with our good friends at Scentre Group, New Holland has extended above and beyond its Design in Motion credentials in commercials and film to visualise this new ground up development in Perth. Introducing Westfield Stirling.
Architectural. Visualisation. Only once before has New Holland undertaken such an assignment. And that was for the landmark Newmarket development currently under construction in Auckland, NZ. Westfields design teams were so impressed with the outcome that they approached us for their next major site.
We jumped at the chance to work with some of Australia's leading architectural and interior design teams. Over the course of the following months the team at New Holland set about creating and detailing a development spanning over 3 levels, with a town square boutique boulevard, cinemas and entertainment rooftop garden. The entire space was brought to life with digitally generated shoppers, lush greenery, highly realistic materials which matched their real world counterparts. To bring it all together, we utilised our experience in feature film vfx to balance the scene lighting, frame the camera and ultimately evoke an emotive response from the viewer.
At the end of the day it's the results that tell the real story, and the teams at New Holland and Scentre Group could not be happier with the vision for Westfield Stirling.
CATEGORY: Commercials - VFX
Brendan Savage - Creative Director
Clinton Downs - CG Design Director / Compositing
Shawn Wang - CG Artist
Adobe After Effects