Sydney-based motion design studio New Holland celebrated this week as Netflix feature I AM MOTHER hit the screen, featuring the company’s innovative and striking design for both the lead titles and closing credits.
When the film’s director Grant Sputore approached New Holland to create a title sequence to fit within the aesthetic and production values seen throughout the film, the crew jumped at the chance after seeing a preview of the film in the ComicCon trailer.
“Our eagerness to problem solve at the earliest stages of design development helped us showcase to Grant and his production team what we think would fit perfectly in their film,” said New Holland founder and creative director Brendan Savage. “It is our job as designers to work closely with the film makers, and we successfully blended conceptual thinking with a creative design approach for I AM MOTHER. I’m really proud of the results, and proud to be part of the creative team on such an awesome piece of filmmaking.”
New Holland created the title design used in the official posters and launch trailers and all the production logos seen before the film, and capped it off with an elegant end credit sequence that many have admired for its simple beauty.
CATEGORY: Commercials - VFX
Brendan Savage - Creative Director
Dylan McIntyre - Senior Designer
Adobe After Effects