The Nike Hyper Court aims to improve the skills of young Filipino players, by bringing digital content to physical basketball courts. The connected basketball courts help basketballers train using their smartphones, data-free.
There are five hyper courts so far, spread across five Barangays (districts) of Manila. Each is firstly inspiring a visual spectacular featuring a huge portrait of a player by Dallas artist, Arturo Torres, known for comic-book style drawings of rappers and NBA stars. The five paintings are of basketball stars, LeBron James, Kevin Durant, Kyrie Irving, Kobe Bryant and Russell Westbrook.
Then each is helpful. The artworks come to life in the projectâ€™s on-court digital platform that offers players access to Nike content and 75 unique training drills created by the famous basketball players themselves.
To help create and edit the hours of original content needed for Nike Hyper Courtâ€˜s training drills, BBH Singapore tapped Heckler to bridge the digital and physical by recreating Torresâ€™ illustrations using a combination of animation and live action footage. Illustrations: Arturo Torres
Post Production: Heckler
Animation Director: Shaun Leong Williams
Executive Producer: Will Alexander
Senior Producer: Charu Menon
Agency: BBH Singapore
Executive Creative Director: Joakim Borgstrm
Creative Technology Lead: Dillah Zakbah
Creative Director: Aste Gutierrez
Copywriter: Kara Bautista
Art Directors: Sudhir Pasumarty, Denise Tee, Grace Wong, Joel Sow & Lee Jing Lin
Content Production: Black Sheep Studios
Head of Production: Jonathan Gerard
Producer: Samantha Dalton
Audio: Neon Sound