Heineken’s latest spot in its Cities campaign, ’The Trailblazers’,encourages men around the world to step out of their comfort zones and have an open mind to take on new adventures. It features a group of friends heading out for the night and deciding, rather than going to their usual haunt, to try somewhere new. They unexpectedly travel to the world’s most extreme environments - from the summit of Mount Everest to outer Space – before stepping out onto a trendy rooftop bar. The group learns that being brave and open-minded pays back, as it leads to unforgettable experiences.
Agency: Publicis Italy
Director: Matthijs van Heijningen
Production company: MJZ
Global Chief Creative Officer, Publicis WW – Bruno Bertelli
Executive Creative Director, Publicis Italy – Cristiana Boccassini
Executive Creative Director, Publicis Milan - Luca Cinquepalmi, Marco Venturelli