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 Commercials VFX /  20 July 2017


Heineken’s latest spot in its Cities campaign, ’The Trailblazers’, encourages men around the world to step out of their comfort zones and have an open mind to take on new adventures. It features a group of friends heading out for the night and deciding, rather than going to their usual haunt, to try somewhere new. They unexpectedly travel to the world’s most extreme environments - from the summit of Mount Everest to outer Space – before stepping out onto a trendy rooftop bar.  The group learns that being brave and open-minded pays back, as it leads to unforgettable experiences.

Agency: Publicis Italy
Director: Matthijs van Heijningen
Production company: MJZ

Global Chief Creative Officer, Publicis WW – Bruno Bertelli

Executive Creative Director, Publicis Italy – Cristiana Boccassini
Executive Creative Director, Publicis Milan - Luca Cinquepalmi, Marco Venturelli
Copywriter: Beatrice Mari
Art director: Simone Di Laus
Producer: Alice Crovato
Executive Producer, MJZ: Helen Kenny
Producer, MJZ: Donald Taylor
Production Designer: Pirra Lorenzo
DoP: Chayse Irvin
Edit Company: Work Editorial
Editor: Jono Griffith
VFX Supervisor (CG): Carsten Keller
VFX Supervisor (CG Ships):  Andreu Lucio Archs
VFX Supervisor (2D): Dirk Riesenfeld
VFX Producer: Philip Whalley
CG Line Producer: Sandra Eklund
Line Producer: Deepanjali Singh
Production Assistant: Joanna Barcikowska
Grade: MPC
Colourist: Jean-Clément Soret

Pre-vis: Tito Fernandes

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