Next to the permanent exhibitions, Mr.Beam creates many Projection Mapping shows that only exist for a few days, sometimes even only a night. Capturing the event is therefore really important in order to extend the lifetime of Mr.Beam's work. Ordinary recordings often don't represent the scale and size of the spatial shows. So the option of recording and recreating the event in 360 videos with spatial audio is the second best way to experience the show.
Mr.Beam had the privilege to create a show in occasion of the grand opening of the first H&M Flagship Store in The Netherlands. The collective created the video mapping content for this event, which has been projected on one of the largest H&M stores in Europe, located at Dam Square in Amsterdam.