Telecommunications company Macquarie Telecom, and event management company The Spark were looking for a partner to produce a graphic film to open their upcoming series of conferences, and develop their new brand in motion. While the company's core brands of Telecom (Green), Cloud Services (Blue) and Government (Purple) were central to the event, Macquarie Telecom also wanted a subtle human element to the film. Cutting Edge developed a concept that demonstrated the workings of the brand in an abstract way, culminating in this event opener. Macquarie Telecom were very excited with the film and the way it developed their brand.
Director - Finn Spencer
Design and Animation - Jeremy Mansford, Gary Nicholson, David williamson
Editing - Kelly Searancke, Simon Buckton-Collins Producer - Lara Allen