Grey agency approached VP to develop a way of visually communicating a few key
lyrics from the signature soundtrack in the TVC.
Through a visual conversation, we developed a look and style for each scene that
was connected to its environment.
We then developed subtle nuances and animations to catch the eye and add some
flair to the piece. Key considerations were lighting and camera lenses to create a
believable composition for each shot.
VFX crew animators Patrick Taylor / Ben Stoner/ Shannon Hoyne / Neil Van Vuuren / Kris Dollman
Creative Director: Patrick Taylor Producer: Melissa Benavides