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PlusOne

www.plusoneamsterdam.com

Software

Maya, C4D, Illustrator, After Effects

Director: Martijn Hogenkamp
Producer: Marcel Vrieswijk
VFX producer: Rick Franssen
CG Art director: Olivier Ballast
CG generalist: Olivier Ballast, Mats van Reenen, Koen de Mol
Animation director: Rick Franssen
3D animation: Mats van Reenen, Olivier Ballast, Koen de Mol
Globe animation: Guido van Gemerden, Dimo Mezekliev
Compositor / Technical supervisor: Koen de Mol
Graphic design: Harold van Velsen, Cas Prins
Storyboard artist: Christiaan Vlok
Matte painting: Koen de Mol, Christiaan Vlok
Colorist: Tim van Paassen
Composer: Lennert Busch
Sound FX and Mixing: Mauricio d’Orey
Voice-over: Nathan Lowe

After winning a competitive pitch together with The Outpost, we joined forces in developing a TV campaign for Select Sector SPDRs, a family of exchange-traded funds. The first 60 second commercial and its 15 second cutdown introduce the diverse portfolios, with four follow up spots focussing on a specific sector of the S&P 500.

The concept revolves around the knowledge that unfolds from the SPDRs portfolios, where books and pages unfold and build landscapes that are iconic to each sector.We wanted to produce inspiring commercials with an aesthetic that stands out in the financial services landscape: a fluent mix of live-action, 3D animation and distinctive graphic design. All commercials with the same magical feel, recognizable as part of the same family. Each commercial has its own color scheme, which resonates with the funds color scheme.

It was a pleasure being able to shoot in a beautiful old library, but also uniquely challenging. Working in tight spaces, a custom rig for some of the aerial shots, building set elements aesthetically identical to the space and leaving no trace of us ever having been there. We also worked against a tight deadline to get everything done in one day.