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23

Alt.vfx

altvfx.com

 

Produced by Black and Cameron and directed by Bullit's Anthony Leonardi III for McCANN, the spot begins with the image of a futuristic, robototic horse galloping at speed through the Toksun Desert in Xinjiang Province, before it transforms into the bold new Trax.

The action then moves underground, where the Trax speeds through a tunnel, with glowing orbs hitting the exterior and highlighting the daytime running lights. The car then races through the streets of Shanghai, producing a sea of 'MyLink' lighting effects that signify the carâ's superior connectivity and modern controls.

The VFX team were presented with some unique challenges, including designing, rigging and animating the spectacular mechanical horse. Working with live action plates, they handled the transformation shots between the horse and the car. CG weather environments were also added to that sequence for dramatic effect.

The VFX skills continued with the building of the CG tunnel and car, combining with the CG water for the droplet sequence. As it transitions into the live action plate, the team then animated the lighting effects for the MyLink section of the ad (which had been designed by design partners, New Holland) finishing off a dramatic introduction for the new Trax for Chinese audiences. Alt.vfx
VFX Supervisor: Colin Renshaw
VFX Producer: Celeste Fairlie Agency: McCANN
Production Company: Black and Cameron
Director: Anthony Leonardi III
EP: Tao Wright
Clients: SGM Chevrolet
Music: Human
Editor: Matt Osborne