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Toyota - Thin Ice

The Embassy

theembassyvfx.com

This past Olympic season, Toyota launched an ambitious and poetic spot celebrating the tenacity of the human spirit, featuring U.S. figure skater, Ashley Wagner. Part of the brand's wider 'Start Your Impossible' campaign which launched earlier this year, 'Thin Ice' deals with how Wagner has overcome injuries in the past to become an Olympic medallist.

Directed by Tarsem, the spot was creatively devised by Saatchi & Saatchi LA and produced by Radical Media. 'Thin Ice' features visual effects by award-winning studio, The Embassy. The incredible settings were created entirely in post-production with the aid of texture capture in New Zealand.

Visual Effects: The Embassy
Executive Producer: Winston Helgason
Head of Commercial Production: David Casey
VFX Producer: Danielle Kinsey
VFX Production Manager: Annie-Claude Lapierre
VFX Supervisor: Michael Blackbourn
Asset Supervisor: Paul Copeland
CG Artist: Kenny Polonski
CG Artist: Wes Lee
CG Artist: Gueschem Degni
CG Artist: Austin Anderson
Visual Effects Supervisor: Mike Lowes
Compositor: Leon Hsieh
Compositor: Kaz Shibata
Compositor: Adam Matis
Compositor: Kelsey Ayukawa
Compositor: Marc-Andre Gray
CTO: Ran Sariel
Head of IT: Bradley Stanish Agency: Saatchi & Saatchi LA

Executive Creative Director: Fabio Costa
Agency Producer: Robert Samuel

Production Company: Radical Media
Director: Tarsem
Executive Producer: Frank Sherma

Maya, Houdini, Mantra, Redshift, Nuke, Premiere, Resolve, Baselight