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Lego: Build It Together

Sixty40

sixty40.com

You’d be hard-pressed to find a family home that doesn't have some form of LEGO in it - the toys feature heavily in the half-remembered (and very weird) playtime stories concocted by our childhood selves. This spot for Lego's Christmas Campaign utilises stop motion animation to bring this nostalgic and funny concept to life. All-up we had almost three minutes of stop-motion content to create over 9 very long shoot days, with 3 separate animation tables running concurrently. The spot was featured in AdNews' 'Festive Best from Around The World' list. Director: Kyra Bartley
DOP: Simon Higgins
Executive Producer: Bonnie Law
Executive Producer: Will Alexander
Senior Producer: Charu Menon
LEGO Builder: Nigel Hill
Animator: Norman Yeend
Colourist: Greg Constantaras
Colourist: Clement Bouchet
Agency: CHE Proximity
Music Composition: Otis Studios